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Email Marketing
Get more people to call you to do business. When done right, email marketing lets businesses reach the right person, with the right offer, at the right time....
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Email Marketing
Build your brand. With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message. Click here to get started....
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Email Marketing
Increase traffic to your website. Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post. Click...
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Email Marketing
Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message. Click here to get started. Share...
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Email Marketing
Optimize your time and budget. Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers. Click here to get started. Share...
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Email Marketing
Email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent. Click here to get started. Share the post "Email Marketing" FacebookTwitterShare…
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Video in email
Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails!...
View ArticleWhy email deliverability matters
So much effort goes into crafting the perfect email for your customers or supporters. But then someone tells you they didn’t receive your email!! How can this be? What factors limit deliverability?...
View ArticleTop Reasons to Use Email Marketing
91 percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa) Email is almost 40 times more effective than Facebook and Twitter combined,...
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Email deliverability explained
What is email deliverability? And is it really that important? (Series 2 of 5) Click here to read the article. Share the post "Email deliverability explained" FacebookTwitterShare…
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Why is my email going to spam?
When you have spent valuable time creating an email to send to clients you don’t want it ending up in their spam folder. Why do emails go to spam? Click to read more. (Series 3 of 5) Click here to read...
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How to keep your emails going to spam
Read these 3 steps to help prevent your emails from going to spam. (Series 4 of 5) Click here to read the article. Share the post "How to keep your emails going to spam" FacebookTwitterShare…
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Steps to improve your reputation and email deliverability
There are several tricks you can use to keep your email reputation intact and your customers happy. Read these 5 steps to increase your deliverability. (Series 5 of 5) Click here to read the article....
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Sign Up Forms
Watch this video to see the different types of sign up forms you can use on your website. This is an excellent way to encourage visitors to join your email list! Click the photo to watch the video....
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Transactional emails
“Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.” Experian What is a transactional email? A message sent to an individual in response...
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How Email Autoresponders Can Improve Your Marketing
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. Learn more about autoresponders by clicking...
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How to Set Up Automated Email Marketing Workflows
“Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email...
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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam
Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing,...
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Navigating the New Era of Email: Insights on Innovations for Marketers
“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new...
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10 Free Ways To Grow Your Newsletter Subscribers
“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But...
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