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5 Psychological Tactics to Write Better Emails
Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans...
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Mastering Automated Email Follow-Ups: Streamline Your Outreach
Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit...
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3 Powerful Ways to Use Social Proof in Email Marketing
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire...
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SEO for Email: Yes, It’s a Thing!
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting...
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How To Maximize Your Holiday Email Campaigns, From Puns To Pranks
There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year. These holidays require solidified weeks-long marketing...
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Grow Your Email List In Order To Grow Your Business
It is CRUCIAL that your email list consistently grow and that it stay up to date. Your new clients will quite possibly make a second purchase or give a referral if you reach out to them while you are...
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9 Expert Tips to Improve Email Marketing Performance
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email...
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Email Personalization: How to Find Better Data
“Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of...
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11 Powerful Examples of Dynamic Email Content [+ Guide]
“Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced...
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The Most Popular Email Design Tools: Figma, Adobe, and More
“It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals,...
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Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails
“I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have...
View ArticleThe ROI of Email Marketing [Infographic]
“Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends...
View ArticleEmail Deliverability
New laws and new procedures by Email Service Providers (ESP) have made it more important to watch the Deliver Rates on your emails. All ESPs are tightening their email upload policies. I did some...
View Article20 effective email subject lines for sales
Before you can convert an email subscriber and make a sale, you first have to get them to open your email. That’s easier said than done when faced with an overcrowded email inbox and time-pressed...
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The Best 10 Personalized Email Templates by Industry and Use Case
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too. We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes…...
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How Email Marketers Should Navigate the Gmail Promotions Tab Today
“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been...
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How to Create a Newsletter: Best Practices and Examples
“Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging. How do you create...
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We Need to Talk About Personalization: Evolution & Trends
“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based...
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Email Deliverability: Why it Matters & How to Improve It
“Learn how to send emails that make it to your contact’s inboxes. Deliverability measures how many of your contacts receive your emails, and it’s 1 of the most important factors for email marketing...
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How To Get Emails from Website Visitors
One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the...
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