Consider these stats:
- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)
- 66 percent of online consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association, 2013)
- Small businesses that use multiple methods and channels in conjunction with email reported more customer engagement (73 percent), more new customers (57 percent), more website traffic (54 percent), more revenue (40 percent), and more referrals (39 percent). (Constant Contact, 2014)
You don’t have to be on every social channel. Pick one that makes sense for your customers and your time. Use that social channel to engage with your customers and prospects with the goal of getting them to subscribe to your email list so you can contact them more directly.
Send at least one email a month. Consistency builds trust and keeps your business top of mind without overwhelming your email contacts. You may have reasons to send more frequently, but once a month should be your minimum.
Read the full article here.
If you need assistance getting started with email marketing or social media, call Your Computer Lady today. I’ll help you create a simple, cost effective plan.
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