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We Need to Talk About Personalization: Evolution & Trends
“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based...
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Email Deliverability: Why it Matters & How to Improve It
“Learn how to send emails that make it to your contact’s inboxes. Deliverability measures how many of your contacts receive your emails, and it’s 1 of the most important factors for email marketing...
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You Just Can’t Beat Email Marketing
One of my clients had a great story this week about email marketing. She met a woman at a luncheon. They exchanged business cards and had a good talk. My client put the woman on her email list. 20...
View ArticleTips to Make Writing a Blog Post a Bit Easier
Writing good posts for your blog is a critical job. It is the least expensive, most effective way to make search engines rank your site in search results. This is called organic Search Engine...
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How to Fix Email Reputation and Improve Deliverability
“The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our...
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Why Business Email Etiquette is Still Important
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”...
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Email Delivery vs. Email Deliverability: What’s the Difference?
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this...
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7 Interactive Emails for Inspiration
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels,...
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How to collect email addresses
Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers...
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Email Polls: Creating a Poll For Your Marketing Campaigns
“At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello...
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