Email Marketing is Still Relevant!
“83% of B2B marketers use email newsletters for content marketing. – Content Marketing Institute 76% of marketers see active growth in their number of email subscribers. –Ascend2 Open rate is highest...
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Measure Email Success Quarterly
Here’s some sound advice from Constant Contact about measuring your email marketing campaigns – Make quarterly plans and measure quarterly. Measure success at the end of each quarter If you spend all...
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Benefits of Drip Email Marketing Campaign
I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to...
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For the Future
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So...
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Email Click Rate
This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how...
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A/B Testing
While this article mentions non-profits, the concepts discussed apply to all businesses. A/B testing takes a little time and creativity but it can really hone your marketing and increase its...
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Email Marketing
As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to...
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Email Marketing
Here is a great example of how to waste your email time and money. The From is “service.” Who the heck is that? Looks like spam so I’m not opening it. The Subject line is “dry cleaning coupon.” I...
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7 Crucial Tips to Refine Your Mobile Email Etiquette
“If you still include “Sent from my iPhone” at the bottom of your messages, it’s time you thought about the etiquette of sending a mobile email. According to data collected in the most recent U.S....
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Email Marketing
This graphic based on data from SalesForce reminds us that changing a prospect into a real lead then into a sale takes multiple actions. There is no silver bullet that will convert that prospect...
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Constant Contact Selects Your Computer Lady as an All Star
Your Computer Lady was selected by Constant Contact as an All Star recipient for the 12+ year! Only 10% of all of Constant Contact’s referral partners receive this designation. It is based on not just...
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Benefits of Drip Email Marketing Campaign
I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to...
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Even the Facebook Experts Are Promoting Email Marketing
I know you get tired of me on the soapbox. So here is Courtney Donahue Foster on HER soapbox. She’s a FACEBOOK guru but she’s promoting email marketing as a necessary alternative. So if you aren’t...
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For the Future
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So...
View ArticleWriting Effective Follow Up Emails
Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest...
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New from Constant Contact
Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support. Now they are expanding to become a broader...
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How to Write an Effective Holiday Marketing Email
Here is a very well written article from Constant Contact with step-by-step instructions for creating your holiday marketing campaign. Call me if you would like to brainstorm and work on your ideas....
View ArticleShould You Use Email Marketing This Holiday Season?
In 2018, email marketing drove 24% of sales during the holiday season. This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to...
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Only One Gmail Inbox
Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me. So turn the extras off. In Gmail, Go to Settings Settings The Inbox tab In...
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New Guidelines for Online Marketing
This is a GREAT article about our new world and how we can and should market our businesses. Practical suggestions and tips. Using reality to put our best foot forward. Please read this! Share the...
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