Email marketing has an ROI of 3800%. – DMA
The average order value of an email is at least three times higher than that of social media. – McKinsey
60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA
Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA
Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer
Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian
29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA
For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor
Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA
77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA
50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA
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