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Where Is My Email Stored?
Here’s the scenario. You write an email in Outlook and send it to your best friend. Your friend then opens the email in her Gmail account. Where is the email stored? In 4 places. Your Outlook (email...
View Article9 Expert Tips to Improve Email Marketing Performance
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email...
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How Email Marketers Should Navigate the Gmail Promotions Tab Today
“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been...
View Article21 Ways to Grow Your Email Marketing List
Here is a good article with practical recommendations for growing your email list. Email marketing is the best value in social media for small businesses. Read the 21 Ways from MarTech. Share the...
View ArticleCommercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message
What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian...
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The Best 10 Personalized Email Templates by Industry and Use Case
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too. We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes…...
View ArticleHow to Write a Welcome Email: A Comprehensive Guide
“Hello! Welcome to this email! “ The first email you send to a prospect or new client is the most read email you will ever send. Don’t waste this opportunity! Read this guide on how to write the most...
View Article10 Free Ways To Grow Your Newsletter Subscribers
“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But...
View Article5 Psychological Tactics to Write Better Emails
Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans...
View ArticleMastering Automated Email Follow-Ups: Streamline Your Outreach
Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit...
View ArticleEmail Footer Examples to Help You Finish Strong
“While it may come at the end, your email footer shouldn’t be an afterthought. Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages...
View ArticleThe Top 3 Places to Ask People to Sign Up for Your Email List
Learn the top three places to ask people to sign up for your email list from Constant Contact Senior Producer of Webinars Stephanie French and former Director of Product Marketing Morgan Bell. Watch...
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How to Use Dynamic Email Content to Increase Engagement
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’...
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Does Giving A Business Card = Email Opt-In?
Networking is a huge part of any business career. And, in the process, you end up with stacks of business cards that get exchanged for future reference. But what can or should you do with the...
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How to Get Started with Marketing Automation
“If you’re like me, you constantly wish you could find a couple of spare hours in the day to get some extra work done. In an alternate reality where the days are longer, you’d even gain some extra time...
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Single opt-in vs double opt-in
“Have you ever wondered what opt-in process is the best for your email marketing campaigns? Is it single opt-in or double opt-in? Although the debate between these two processes has been going on for...
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How to use email to drive B2B pipeline growth
“If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email...
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Building Email Communities
“Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? In this article, you’ll discover how...
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The Ultimate Guide to Creating a High-Impact Email Marketing Strategy
“Email marketing is one of the original forms of digital messaging and offers strong returns on investment. Dependable and effective, it is a powerful way to reach, engage and convert an audience.”...
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Email Marketing Still Works—And It’s More Effective Than Ever
“Email marketing still matters—perhaps more than it ever has. There. I said it. Even amid the maelstrom of digital marketing strategies, email marketing not only still matters, but some, like me,...
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